Filling in time before going to the airport, we visited a huge mall - only opened for one year every up market shop imaginable and hardly anyone there.
The prices were similar if not more than Oz. The shops mainly targeted 15-30 year olds with high priced, international designer brands, mobile phones and speciality shops. Who knows - as the middle income young singles in Thailand become more affluent, the strategy may pay off. Then as they have families their shopping habits and brand preferences become entrenched.
We didn't know Lee and Jenny had naming rights on the large department store
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